Post your images here. Either a link or the actual image is fine. After you post your image, you must respond to at least 2 other students' images with analysis using the handout you received in class.
Your image can be an advertisement, photography or artwork. You may not include memes with words, nor may you use video. Be sure to answer the questions below as thoroughly as possible. Analysis responses should be a minimum of approximately 2 paragraphs at length.
If your responses are longer than the maximum allowed characters for the post, you may break your response into 2 posts, but be sure your audience can identify that both posts belong together (perhaps include a cue such as "cont..." at the top).
Also, each image may only have a MAXIMUM of 2 responses (thus, nearly every image should have a response). If an image already has 2 responses, pick a different one. Again -- first come, first serve. I will post a couple of images so that there responses can be spread about, and feel free to post more than one image. If you post more than one image, however, do so in a separate post; thus each post should contain only one image, so we are clear on which images are being analyzed.
Here are the questions listed on the handout:
1.
What appeals or
techniques are used in the advertisement/image? (Advertising techniques are listed on
handout). Explain.
2.
What is the
advertisement’s/image's demographic target audience? Explain
your answer. (Demographic categories can be found on handout.)
3. What is the advertisement’s/image's psychographic target
audience? Explain your answer. (Psychographic categories can be found on
the back.)
4. How does the ad/image appeal to thinking and
reasoning (logos), establishes the trustworthiness of the advertisement
and product or image (ethos), and/or plays on the audience’s emotions and desires
(pathos) in order to achieve its purpose. This question has three parts
5. Put it all together. How does the ad/image work
overall? How does all of the above come together in an attempt to persuade you
to think, feel, and/or act a particular way? Explain your answer.
6. Evaluation. With the techniques, target
audience, and purpose in mind, explain how the advertisement/image is effective or
ineffective. This is your judgment, but it must be supported with evidence.
Also, I encourage you to draw on information, ideas and quotes we have discussed and read in class. You may cite the authors and texts we've read in class in your analysis. For this reason, you may want to choose an image that reminds you of something from our texts and/or discussions -- though this is not necessarily required.
Your images should be posted no later than Sunday, by 11:59 and your responses (2) should be posted no later than 10pm on Monday.
Your images should be posted no later than Sunday, by 11:59 and your responses (2) should be posted no later than 10pm on Monday.
To get things started, you may respond to this image:
Have fun!
http://files.coloribus.com/files/adsarchive/part_989/9893255/file/che-magazine-che-magazine-small-59789.jpg
ReplyDeleteThis comment has been removed by the author.
DeleteThis ad appeals to pathos by associating attractive people and our desires. By appealing to sex and beauty it causes interest and desire for the viewer because they want to see good-looking people. The ad is targeted towards men and their fantasies. Because his partner was caught with another woman and not a man, it wasn’t seen as something bad. Most men don’t necessarily correlate a woman caught in bed with another woman as cheating. They kind of see it as the more the merrier, hence the slogan “let us keep dreaming of a better world.” The ad promotes the idea that men should dream of a better world and that their magazine provides that world. This magazine is specifically directed towards men and is overall effective mostly because of the sex appeal.
DeleteThis ad has the sex and beauty appeal. It catches people’s eyes because it is a desire to look at beautiful people. The ad is directed towards men, and that can range to all social classes. This ad is based off promoting their magazine by encouraging a strong imagination. It is saying that looking at their product will give a release from reality. The ad says, “Let us keep dreaming of a better world.” This means that they know everyone has their fantasies and that they can help people enhance their imagination. It definitely uses pathos because it appeals to emotions that are related to sex. It is attractive to men because what man wouldn’t want two beautiful women in his room. It is a successful ad that will catch almost every mans eye. However it does not appeal to women very well, but that is not their targeted audience.
Deletehttp://adsoftheworld.com/media/print/utopolis_group_of_cinemas_titanic?size=original
ReplyDeleteThis advertisement uses humor appeal. The humor is expressed through a couple in a romantic pose from the titanic, which is being ruined by a bird hitting the woman’s face. This ad can also relate to lifestyle appeal because of the comment that reality sucks. It is portraying a perfect moment but in reality that moment wouldn’t be so perfect after all. The target audience is middle class, men and women. The couple isn’t dressed in extremely nice clothes but they are on a boat so the psychographic target audience is people who live a somewhat nice lifestyle. I would categorize this couple under the group explorer because they look like they wanted a new sensation and adventure that failed to happen. The ad appeals to logos through the use of comparisons of imagination and reality. What the ad is saying is what happens in real life sucks so go watch a movie. The ad uses pathos through humor appeal to catch the viewer’s attention and establishes ethos because normally what happens in a movie will be different than reality. The image overall is effective in catching the viewer’s attention because of the humor. The target audience is middle class men and women who probably would like a break from reality so the advertisement is persuasive through humor to see a movie.
DeleteIn this ad, the couple are dressed casually, attempting to recreate a movie scene so you can assume that it’s appealing primarily to the explorers, specifically the working/middle class. The rich are able to afford luxury, adventure, and new sensations more than the poor can. The ad is appealing to explorers because you can see that they were trying to have an adventure and achieve gratification. The ad suggests that reality is different than what movies depict by comparing the scenario to Titanic. It says that reality sucks and clearly represents that by ruining the moment with the bird hitting the woman. Many people tend to compare fictional movies with their own lives and this picture is telling us that in contrast, reality sucks. Overall the ad works by appealing to the audience through humor and comparison. It persuades me to believe that reality really does suck by making me compare my life to the couple’s. It makes me think of the times where I have been in that type of situation where I didn’t have a perfect movie ending.
Deletehttp://2.bp.blogspot.com/_nUYrxcbaVlE/TNcYNtdFpMI/AAAAAAAAAGg/Y3BY_hPyGpI/s1600/worksafearm-560x840.jpg
ReplyDeleteThis advertisement is for a program called Work Safe. It features a man who is missing his hand and wrist, with his quote “I was new and afraid to ask.” The slogan of the campaign is “It doesn’t hurt to speak up. This implies that the man lost in hand in some sort of work related accident because he was too afraid to ask how to properly work the machinery or whatever it is he was working on. The purpose of this ad is to encourage people to not be afraid to speak up if they do not know what they are doing at work. This ad is very effective because it implores the use of pathos to make its point by showing the consequences of not following the advice of the ad.
DeleteWork Safe’s advertisement definitely appeals to the audience’s insecurities and fears. No one wants to lose one of their limbs and the thought of doing so probably scares most people. Also, this ad could be associated with the bandwagon technique because the issue is relatable to a majority of people. It could also be considered a testimonial because you have a perfect example right in front of you, of what could happen if you do not ask for help. This advertisement is mainly targeted towards working class people who most likely work blue collar jobs where there is more risk of an accident like this occurring. Both men and women workers are targeted because accidents do not discriminate between genders; they just happen. The ad wishes to affect people who are too shy or scared to speak up about their concerns in the workplace. Overall, this ad is very effective because it instills fear in the audience and explains that it they don’t speak up, something bad may happen to them as well.
The picture shows a relatively young male with a serious face expression and a missing hand. In the middle there is text that says, “I was new and afraid to ask.” In reading the text, the picture became clearer and better understandable. This person was new, which explains why he was young, and this person was afraid to ask, which explains why he probably has a missing hand; he probably did not know how to operate a machine, which lead to the accident. The picture demonstrates logos by appealing to the audience’s insecurities or fears. By speaking up and asking how to operate a machine, task, or job, the fear would vanish because one would not have to worry about getting their hand chopped off. This pictures demographic target audience is mainly to labor workers, primarily to those who perhaps work with big or heavy machines in factories, so it caters to both male and females of perhaps a low working social class since factory work is usually a low paying job. The psychographic target audience for this picture is probably towards “strugglers.” The picture is steered towards strugglers because a struggler would be the ones who work at factory jobs where there may be dangers, yet, will still work at these factory jobs because it may be the only choice because of their physical skills.
Deletehttp://2.bp.blogspot.com/_9zJu-KOXNnU/TM9N8rTB1vI/AAAAAAAAAJY/bfz254Ca44Q/s1600/soda-ads-02.jpg
ReplyDeletehttp://dagigliotti.files.wordpress.com/2013/04/1-husband-cooking.jpg
For ads-02.jpg
Deletehttp://dagigliotti.files.wordpress.com/2013/04/1-husband-cooking.jpg
This potato ad is appealing to women who are married because the ad uses the humor appeal to convince women to purchase these potatoes. The humor appeal within this ad convinces women to purchase these potatoes so their husbands could help cook dinner sometimes. The target audience for this ad would be women who are married and most likely in the working, middle, or rich class because this ad is for a cheap food item that those social classes can afford.
In this ad it shows a potato with the words, “So easy a husband could do it.” This ad appeals to a reformer; someone who wants freedom from set ways. This ad is trying to break away from only women cooking in the household, so now men can also cook. This ad appeals to a woman’s desires (pathos) to not be the only one who cooks, now their husbands can also cook because it is easy.
This advertisement is very effective in getting women to purchase these potato’s to get some help around the house from their significant other. This ad wants families to purchase these as well for a easy home cooked meal that any adult can make.
This ad appeals to women who need an alternative meal that anyone could make, especially their husbands. This ad uses the humor appeal. It shows that it is a product that is relatable and trustworthy because it makes you laugh. This technique makes this potato company stand out because it is not so serious about just wanting to take people’s money. This ads target audience is women from middle class or lower class that need help managing things, like cooking dinner. It targets those who need an easy, cheap, and fast meal. The psychographics audience would be those women who have a light hearted attitude that love humor as well with products that make their lives easier. This ad uses pathos to make women want to be happier and make them feel that when they buy this product their life will become a whole lot easier. It addresses the stereotype that only women can cook. It shows that cooking is not that hard and this is one of the many meals that anyone could make, including their husbands. Hence their slogan, “So Easy A Husband Could Do It.” Overall this ad is effective with its appeal toward women who need an extra helping hand from another family member. Their use with humor is very appealing to most people because everybody loves to laugh and that makes something more likeable and trustworthy. It is a very simple ad that is direct enough to get the point across.
Deletehttp://media02.hongkiat.com/creative-ads/nike-just-do-it.jpg
ReplyDeleteThis comment has been removed by the author.
DeleteThis advertisement of Nike appeals to pathos in humor appeal because the catch phrase for Nike is "Just Do It" and their is a child peeing on the wall. This is funny because Nike says just do it so he pees on the wall it appeals to adolescents of any age because most adolescents pee. You can also see that the children is in poverty so it shows that it applies to the poor economic class. The boy also has a dog next to him kind of showing if the dog can do it why not me.
DeleteThis advertisement appeals to both pathos and logos. The kid is seen peeing on the wall with the Nike text saying, "Just do it". It appeals to humor with the kid peeing; however, this ad also explains how Nike uses sweatshops with poor children to produce products. The demographic target audience of this advertisement are people from first world countries who do not know about Nike's labor. The psychographic target audience may also be Explorer's and strugglers. Explorers tend to value freedom and they may be turned away or informed when they see that children in poverty are made to work for Nike. Strugglers may also relate to low income or struggles faced by the child in poverty and try to take preventative measures.
DeleteThis ad is effective by informing everyone in first world countries about Nike's labor issues. Explorers and strugglers may be moved by the image they see of child labor and take certain actions to go against Nike's child labor. Explorers and strugglers may petition or bring awareness of Nike's horrific acts and possibly abolish child labor from the Nike company.
http://pepey.deviantart.com/art/Time-127400866
ReplyDeleteLogos and pathos appeal go hand in hand for this image. The use of testimonials causes fear for the viewer because the image says, “we are running out of time, act now before it’s too late”. This image appeals to every gender, social class, group and etc. Showing a world being drowned, most likely because of global warming, relates to everyone so everyone must help to save themselves. The image appeals to logos by saying if you don’t act upon this now then you won’t be able to act on it ever. The image is credible because many know there is issues with global warming so the use of an hourglass is a great way to exaggerate how much time people really have to act. The image causes fear in the viewer, which motivates action. The image is effective in being persuasive because this image relates to everyone and uses effective testimonials of an hourglass that is running out of time (aka the water) that is going to flood the earth if the problem isn’t solved.
DeleteThis comment has been removed by the author.
DeleteThis comment has been removed by the author.
DeleteThis image of global warming uses both logos and pathos, using the hourglass with ice melting on the top and a city at the bottom. The image of the hourglass appeals to the fear of the Earth being overwhelmed by the amount of the water that would flood the entire world. The image also uses testimonials to try to persuade people to save the planet. The target audience of this advertisement seems to be aimed towards both men and women who are in all class groups that commute to work. The targeted audience is to the all the people within all the class groups that commute to work because there is a picture of a gas station and multiple cars in the street. The psychographic target audience would be the mainstreamers because the image has the melting ice at the top and the lifestyle of today at the bottom. One can see that the melting ice is a direct effect of the lifestyle that people live. The mainstreamer wouldn’t like to see deforestation and the possibility of flooding created by the cars pumping out carbon dioxide. The image appeals to logos by using the statement “We are running out of time” at the top and “act now before it’s too late” at the bottom to try to influence people into not using their cars as often. The image also establishes ethos by taking the issue into an hourglass, making an visual analogy. This image also plays on pathos by trying to get the audience to make urgent actions about global warming. 6. The image works by using the statements to logically reason you into believing that this is a major issue, emotionally getting your attention by relating the melting icebergs and the city, and by making the image into an hourglass to convince you into thinking that this is an issue that needs to be addressed quickly. I think this is image is effective because the hourglass image makes the message easy to visual using the melting ice at the top and the city with the deforested trees at the bottom. If a mainstreamer saw this image, he or she would be logically convinced by how the hourglass relates the two events. The statement the image has stated in there is clear: Act now.
Deletehttp://favbulous.com/wp-content/uploads/2013/08/stop-global-warming_2.jpg
ReplyDeleteThis advertisement uses the technique of lifestyle appeal to express its idea of homelessness. A seal can be seen sleeping on a bench having only a sheet of newspaper which compares to a homeless man. A text saying, “You can help stop global warming”, is seen above which indicates that global warming is what caused this seal to lose its home. The demographic target audience of this advertisement may be low to middle class people who tend to live in areas where homeless individuals reside. The demographic target audience comes in contact and sees the hardships that the homeless must endure. The Psychoactive target audience of this advertisement could possibly be reformers and strugglers. Reformers tend to have a higher education and pursue enlightenment which means they may choose better judgments to reduce the effects of global warming. Some strugglers may have first-hand experience of low income or homelessness. Strugglers may then follow choices that stop global warning and give the impression of making a difference in the seals life.
DeleteThis advertisement appeals pathos by playing on an individual’s insecurity and using lifestyle appeal. It shows a homeless seal and plays on the hopelessness, fear, pain, and suffering that one may go through when a home is lost. Lifestyle appeal also comes into play by showing a homeless seal and comparing it to a homeless person that one may see every day. I believe that this advertisement does work. Coming from a low income family and living in a neighborhood that many consider to be “ghetto”. I tend to see homeless individuals every day when walking to school or just going to a friend’s house. Seeing a homeless person does make an individual sympathetic and this emotion grows stronger when the weather is cold or rainy. Using this emotion of homelessness and connecting it with sea life that is also losing a home due to global warming makes me believe that this advertisement is effective.
The image is using the audience’s fear of the Earth’s animals being homeless and dying off because of how global warming will destroy their own habitats. The target audience is everyone in all social groups who are young adults. The psychographic audience is toward people who use a computer or a TV for long periods of time in their homes, so I categorize this particular audience as mainstreamers because this image is directed towards people who stay at home using their electronics without realizing the devastating impact their electronics have on the environment. The image appeals to logos by stating, “Animals around the world are losing their habitats due to climate change. By turning off your TV, stereo, and computer when not using them, you can help prevent this”. The statement is a direct approach to how global warming can slow down if people started to turn off their electronics when they were not using them. The image also has ethos by how the organization’s emblem is there in the bottom left hand corner of the image, giving the audience an idea that this is an organization that knows the true impact that global warming has on habitats. The image has pathos from the homeless seal who has to live on the street because his original home seems like it was destroyed. One could look at this poster and feel sorry for the seal because that person might think that the seal didn’t do anything wrong to lose its home. The image makes one feel sorry for the seal who has to live on the street and writes a statement about how one can prevent this from happening. The seal sleeping on the bench gives the audience a sympathetic feeling while putting in some logos for the seal because his habitat got destroyed by global warming. I think this is an effective advertisement because this can easily persuade the mainstreaming young adult at home by making them feel sorry for the poor seal and having a good reason to fight for slowing down or stopping global warming.
Deletehttp://www.jabulela.com/files/images/Lego-disturbing-ads.jpg
ReplyDeleteThis lego advertisement is using somewhat of a scare tactic towards parents to try to keep their kids from watching too much tv and to buy them legos to play with instead. They are almost inferring that if you buy your child legos, your child will not pick up a gun and kill themselves. The reference to television has to do with the recent facts about tv that states that much of violence caused by the younger generation is due to what they have seen on tv. The demographic target audience of this article is a mother of a child who is about 5-10 years old. The psychological target audience would be someone who really cares about their children and are maybe worried about them often. This advertisement uses logos by having the boy hold a gun that is made of legos. It makes one wonder what would've happened if the boy had a real gun instead of one made of legos.
DeleteOver all, the advertisement really hits the person seeing it because it connects so many of the controversial topics that we have in our society today. It seems as if youth suicide rates are up and parents do not want to take any risks with their child. Because of this, parents might be more apt after seeing this advertisement to go out and buy their children legos not just because they want them to have fun, but to keep bad things they would've seen on tv out of their heads. This advertisement overall is very effective because usually mothers are very worried about their children and this gives them something to give to their children to somewhat ease their mind.
The lego advertisement is very alarming for parents who have young children. The image shows an individual with a lego gun to their head, the apartment is a bit of a mess and includes a bottle of alcohol. This portrays the individual with someone who is depressed and unhappy with his life to the point where he wants to take his own life.
DeleteThe advertisement states, "kids shouldn't watch too much tv" as if they were trying to say that watching tv makes kids want to kill themselves, instead buy kids legos.
This advertisement would be aimed towards parents, in specific I think mothers because they seem to be more over protective than dads.The advertisement appeals to both pathos and logos. Parents want the safety for their children and sometimes its hard for parents to always monitor what their children see on TV.
http://www.flickr.com/photos/monikalel42/2996158313/
ReplyDeleteThis Omega watch ad is appealing to men because of the type of watch they are selling. This ads target audience is adult men who are in the middle class or rich; people who have a little extra spending money. This ad is masculine and makes men want to purchase this product because James Bond is endorsing the product.
DeleteIn this Omega ad, the idea represents an aspirer, because the men looking at this ad would want to embody James Bond; a masculine and '"cool" man, just because he wears this same watch. This ad appeals to pathos with the use of celebrity endorsement; making people want to purchase this watch purely for the fact James Bond has one. This ad attempts to make men feel that they only way people will like them, is if they own this watch.
This advertisement is very effective in that it persuades men to buy Omega watches by appealing to their feelings and desires (pathos). Men want to be seen as someone who is rich and therefore able to afford this watch.
This advertisement for Omega watches appeals to pathos by using a celebrity endorsement, James Bond, at the same time appealing to beauty because he is known for his physical attributes. The demographic targeted audience would be men in, at least, middle class. It targets men who have their career and are well maintained so this could be for an age group between 25- 60, after 60 these material objects are not as important. The psychographic group audience targeted would be the aspirers. This group consists of people who care plenty about their image, they are motivated by status. The omega watch is seen as classy and desirable to those who want others to know that they are successful and have the good life. By stating that the Omega watch is "James Bond's choice" this advertisement appeals to ethos because James Bond is portrayed as a man of riches and strength, something men strive to be. The advertisement does not appeal to logos.
DeleteThe Omega watch advertisement appeals to its targeted audience effectively by portraying James Bond, a successful man, wearing the watch. By using pathos the ad convinces viewers that they too will be seen as wealthy and successful if they wear this watch.
This Omega watch ad is appealing to the adult male audience. It targets men who are financially stable and have that extra cushion to purchase this kind of watch. They use the celebrity endorsement technique using Daniel Craig a well known actor, who is presented in this ad as James Bond. Which was a great success in his acting career.
DeleteThis ad represents a succeeder and aspirer. Men want to be successful and be well off, they want stability and be recognized for their success. Aspirer because they are materialistic. Having this watch isn't a necessity its something an individual just wants to have. To show off and be cool and smooth like James Bond.
I have decided to model what your analysis should look like. Here is an example of pretty good analysis that addresses most of the questions in your handout. Your analysis should look similar to this -- to the best of your abilities.
ReplyDeleteHere is the image:
http://notaniche.com/wp-content/uploads/2008/07/absolut-vodka-pregnant-ad.jpg
While most vodka brands market primarily to a male audience, this Absolut ad appeals to a female audience instead, suggesting that "in an Absolut world," women have agency to not only stand tall and lead their households in decision making roles, but they can also decide to consume a vodka brand that is empowering and recognizes and appeals to women's desires.
In this Absolut ad, the woman is juxtaposed to a pregnant man, illustrating that, "in an Absolut world," women are not burdened by undesirable effects of pregnancy -- including a woman's inability to consume alcohol while pregnant -- but, instead, "in an Absolut world," men share the burdens and limitations typically restricted to women. Thus, the ad appeals to reformers, specifically, progressive and liberal women who desire equality, empowerment and representation in the public sphere.
The ad is quite effective in that, because many vodka brands to do not appeal specifically to a female demographic, Absolut is able to build ethos amongst women. Further, in a modern era in which most women work, financially contribute to their households and make many of the budgeting and spending decisions, one can argue that appealing to the demographic that does most of the shopping for a household can very easily yield increased sales and revenue for Absolut and, in turn, strengthen the brand by widening its consumer audience.
http://www.metroparent.com/images/cache/135c6670fd3c8dc50c57b02744d9038e.jpeg
ReplyDeletehttp://designadv.ru/i/designadv.ru/adv_design/51a226e7038ebed567dae9c9e3bdffb1.jpg
ReplyDeletehttp://cdn.rsvlts.com/wp-content/uploads/2012/07/Brilliant-Advertisment-03.jpg
ReplyDeleteIn the Brilliant-Advertisement, the written explanation on the bottom of the advertisement suggests that the target audience is mainly directed to any adult with younger children.
DeleteThe Brilliant-Advertisement appeals to logos. It is an explanation type of advertisement. On the left side of the advertisement is an image of cleaning agents that potential obtain harmful chemicals. In comparison, the image on the right side demonstrates the imagination of a young child. The advertisement attempts to explain that kids see the world differently from adults; therefore, adults need to make sure they read the label before leaving dangerous products in reach of kids.
The ad is effective because the bright colors might catch the attention of people and bring more awareness. Once people read the ad, they might be challenged to think like a kid again and realize that they do not know which products can be harmful.
This ad depicts household cleaning products with the image seen on the left is the image seen by adults while the image seen on the right is the image seen by children. The ad is mainly targeted to parents with younger children. The ad is very clever by showing two different perspectives, combined with bright colors it is sure to catch and hold the attention of any caring parent. The ad is counting on the fact that most parents care about their children and will take the ad's message to heart and eventually put the message into practice in their homes.
Deletehttp://4.bp.blogspot.com/_r42EZ6_LfME/TPam37s3ZqI/AAAAAAAAABA/0P_qMh_nfjE/s1600/Baby+Ad.jpg
ReplyDeleteThe picture demonstrates a practically naked baby with a lot of big US company names and logos seemingly tattooed or painted on the baby’s entire body. The baby is being held by two hands what seem to be the parents because one hand seems to be of a man and the other hands seems to be of a woman. The baby itself is pretty appealing because it looks happy and cheerful, overall cute. Since the picture does not show the baby’s genital area, we cannot conclude the baby’s sex. The picture most likely appeals to parents of newborn children, which would be male and female young adults. The psychographic audience for this picture seem to appeal to mainstreamers because of the fact that mainstreamers are passive and because mainstreamers favor big well-known brands. The baby shows many well-known mainstream logos on its body, so it must be that the parents of this baby have influenced this baby to like these big brands.
DeleteThe picture seems to appeal more to pathos than to logos or ethos. The picture appeals to the audience’s feelings because of the baby being cheerful, happy and cute. The cuteness and overall expression of the baby seems to override the fact that there is a lot of logos and pictures all over the baby’s body. Overall, the picture seems to suggest that from a young age, babies are exposed to the mainstreams of the US and possibly even the world by a baby’s parent’s influence. Even though a baby has no business dealing with “Miller Lite,” “Mobil,” or even “Starbucks,” the baby may still be influenced by these brands since they are exposed to by their parents. The image overall seems to be effective because the image opens the mind of parents of the influences they can have on their children of big brands from a very young age. Since there are many logos engraved in the baby’s body, it must because of the parents of the baby since it shows what seem to be hands of the parents.
http://i2.asntown.net/4/unique_ad.jpg
ReplyDeletehttp://www.day19.com/photos/pepsi---live-for-now.html
ReplyDeleteThis ad for Pepsi is very appealing. It uses many examples of pathos. Nicki Minaj is present in the advertisement, suggesting that she uses the product. Because of this, many people will want the product as well because they may find the celebrity lifestyle appealing. The ad also has lifestyle appeal because it is portraying a lifestyle of partying and having fun. The slogan “Live for Now” also suggests a lifestyle appeal because it encourages people to live in the moment. All of the people in the ad are young adults that are both male and female and this is the demographic Pepsi is targeting. The kind of lifestyle portrayed in the ad is the lifestyle that appeals mostly to this demographic. The psychographic group targeted in this ad are those who like to party and have fun.
DeleteThis advertisement does a good job of marketing its product because most people who look at it will assume that if they drink Pepsi, they will have the fun, carefree life that is represented in the ad. The ad definitely plays to the audience’s pathos because they desire to have this lifestyle. Overall, this advertisement is quite effective because it plays on the “cool effect” that Helen Epstein discusses in “AIDS, Inc.” The ad makes the audience believe that if they drink Pepsi, their lives will be as awesome as the lives of the people portrayed in the ad. This works because whether or not a person admits it, most people want to be seen as cool.
This advertisement combines a handful of pictures appealing to pathos effectively to advertise Pepsi. The images viewed on this advertisement are all of good- looking people out enjoying themselves. Nicki Minaj is also portrayed drinking Pepsi, she is used as a celebrity endorser in this advertisement. The demographic audience appears to be teenagers, of any gender in any class, out in the world trying to "live for now." No social class is demonstrated because all the activities the teenagers are doing are free, they are all just having fun with each other. The psychgraphic audience targeted would be the experiencers. Experiencers are young and thrive on adventure, much like what is demonstrated in this ad. They do not have too many responsibilities and generally only worry about making life an adventure. The experiencers are bursting with energy and generally let it all out by doing activities such as the ones demonstrated in the ad such as sports, dancing, and skating. The ad does not seemingly appear to appeal to logos or ethos, it generally focuses on pathos, it is done so energetically that the ad does not appear to be missing anything.
DeleteThe advertisement is strategically put together to influence people to drink Pepsi. When people see all the pictures of others having crazy adventures while drinking Pepsi they assume that they too will have their own crazy adventures. It is an effective advertisement because its use of pathos is extremely strong. The targeted audience sees this and automatically feels inclined to it because of everything this advertisement suggests comes along with drinking Pepsi.
This Pepsi advertisement is very appealing to almost everyone because there is some picture in this portfolio that can connect to anyone. The advertisements target demographic audience is someone over the age of 14 who lives in the United States. The target psychographic audience would be someone who is looking for a good time and wants to boost their social status. It uses pathos because it shows people of all ages having a fantastic time while drinking the beverage. People wonder if they drink that beverage will they have just as good of a time.
DeleteThis Pepsi advertisement overall appeals to many people in the United States who are looking to have a good time and party. It makes you feel as if Pepsi is a party drink and that if you drink it with your friends you are sure to have a great time. This advertisement uses pathos to connect with the target audience (anyone in the United States over 16) by showing their peers drinking Pepsi having parties and having fun.
http://designyoutrust.com/wp-content/uploads/2012/08/Fantastic-Advertisements-Design-1.jpg
ReplyDeleteThe ad appeals to the guilt/fear tactic that people are going to ruin nature. The ad is definitely playing on the guilt factor that humans are responsible for the destruction of the earth, which is true. The ad appeals to both men and women, of all ages, and of all social classes. Everyone can do their part no matter how much money a person has. This ad mostly appeals to whom are at least slightly concerned with taking care of the planet. The ad doesn't appeal to logos or ethos, but to pathos. The ad is playing on the guilt that people can feel. The ad only shows the cute little animals and pretty plants that most do not want to hurt.
Deletehe ad is trying to get people to be more eco-friendly to preserve nature. They try to make people regret their past actions that hurt our planet. This ad is effective because it makes people feel bad and makes them want to change.
This ad depicts a hand crushing what seems to be objects related to nature with the tagline "and we keep crushing it". The line suggests that humans have been destroying and will continue destroying nature for a long time. The ad doesn't seem to pinpoint to any specific group or demographic but tries to appeal to a much more general audience. The ad plays on the pathos appeal by showing nature's beauty being swallowed by human influence and that humans are to blame for nature's demise. The effectiveness of the ad could go either way because putting the image of nature in such a bright and lively way may make the message of the ad obscure to some observers
DeleteHey, sorry I though we needed two images, but the second one isn't working so just use
ReplyDeletehttp://2.bp.blogspot.com/_9zJu-KOXNnU/TM9N8rTB1vI/AAAAAAAAAJY/bfz254Ca44Q/s1600/soda-ads-02.jpg
In the Seven-Up advertisement, the audience is possibly targeted to anyone of all ages. They show a baby drinking the seven-up advertising that even young kids drink the product. The ad has an appeal to nostalgia because of the print quality of the image. The image is in black and white except for the Seven-up bottle in order to showcase the main product. The ad also has a bandwagon component. Since there is a baby drinking Seven-up it suggests that everyone is drinking the product.
DeleteThe Seven-Up ad is effective because it gives that audience a sense of security that the product has been around for a while and is still a good product. It captures the attention of anyone and broadens the consumer rates.
This Seven Up ad targets people of all ages. it depicts a baby drinking this soda and it shows that anyone at any age can start to enjoy the great taste of 7-Up. The ad also mixes their bottle image with images of a stuffed lamb animal and a ball. It shows that 7-up can be a reoccurring theme at young ages.
DeleteThis is a very effective ad as it appeals to a wide range of ages, not just spotlighting one age group. It attacks the weakness people have for cute babies and mixes in their on product. This is a very smart strategy that I would use if I were to market this product.
http://www.designyourway.net/diverse/beerads/Lowenbrau---All-the-strength-that-you-need.jpg?fc171a
ReplyDeleteThe two men who are going to battle in an arm wrestling match are bth strong and look like they are equally muscular and could take an qual challenge to eachother. The hand on the right only extends it's pinky to battle though, which is extremely confident. The advertisement is for a beer company and the caption underneath Lowenbrau says All I Need.. From this it is inferred that the one that is battling with his pinky has drank Lowenbrau and that is all her needs in order to win the arm wrestling match with his pinky.
DeleteThis advertisement is targeting men who desire strength and power. The effect it has on the audience is that they can become strong and confident with the beer. This appeals to older men who can legally drink and can afford to go out and drink also. This advertisement made me laugh, so if I'm not the only one then it used the appeal to humor. Also, it was in Spanish, but the beer itself is German, so I do not think there is a target audience of race or ethnicity and it is a global product.
This advertisement is clearly targeted towards men. It has a very tough aspect to it. The ad can appeal to the lower and middle class more than any other since they do more physical physical labor while upper class does not. There is no luxurious feature about the ad which means it most likely does not apply to the upper class. The ad takes place in a factory which can make peoples view on factory lifestyle better. The two muscular arms make people believe factory workers are very hardworking and tough.
DeleteThis advertisement appeals to pathos because it can possibly make people feel that by drinking this alcohol they are looked at as a hardworking individual. People probably will not believe that if they they drink it they will become muscular, but this ad might make them choose this alcohol over others that do not demonstrate power or toughness.
They made sure to put the logo on the side with the man holding up his pinky to show that is all he needs to beat the other man. They should have made the other arm a little smaller and compared it to another drink. This advertisement is effective mainly because people that are in lower or middle class might see the dirty, muscular arms in the factory and compare it to themselves, leading them to buying the alcohol.
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Deletehttp://www.webdesignbooth.com/wp-content/uploads/2009/07/fedex-advertisement.jpg
ReplyDeleteThis advertisement is targeted to anyone who uses means of shipment to transport goods. The ad suggests that FedEx is very fast in the delivery process. Basically they convey that if you order it, its already there. It encourages people to chose this company when shipping goods through the mail. It is effective cause the majority of us are impatient when we are anticipating something arriving in the mail. This as suggests that FedEx guarantees fast shipment and is very effective in promoting this idea.
DeleteThis advertisement is basically targeted to both men and women that order anything online. People of all social classes can order something online. Rich people might use it to ship rare and expensive items, while poor people might use it to ship items they found on the internet that were cheaper than store price. Someone might have a good attitude towards this since it appears that the ship faster than other companies. This advertisement appeals to logos because it makes people put more thought into which company they want to ship their item. Although there is no direct comparison to a different company, it shows that they will get any item to the customer safely, even if it is an something as fragile as a vase. They could have done a comparison to UPS and put a box with a vase going into it nicely but coming out broken and chipped.
DeleteThis ad basically shows what appears to be a fragile and expensive vase going straight to the customer. By using the vase, it makes people believe that FedEx is very cautious with items. If they were to use something else, like a shoe for example, it would not give the same effect since a shoe is not breakable and can be tossed around in a box resulting in no damage. They also made sure to add "express" on the box so everyone knows they take care of items and get it to the customer quickly.
http://theinspirationroom.com/daily/2009/coca-cola-open-happiness/
ReplyDeleteIt is a lifestyle appeal. The company says that Coca-Cola makes you happy. It appeals to both women and men . The ad doesn't have any feminine or masculine qualities about it, as seen in the background is very plain and neutral as well. And happiness, the main idea of the ad, is relatable to both men and women. This ad appeals to every age group. The coke ad doesn't appeal to any specific political view or religious view. The price isn't mentioned but the beverage is relatively cheap and most social classes can afford to have coke at least every once in a while. By saying "open happiness" the company is appealing to all lifestyles because most people in every lifestyle want to be happy. This ad appeals to pathos only because the only thing the ad talks about is happiness. The ad doesn't appeal to logos or ethos because the only words on the ad are the brand name and "open happiness".
DeleteThis ads wants the consumer to feel they need to by the soda to be happy. The ad wants to portrait that drinking coke will make the consumer's day just a little bit better. It almost gives off the that the simple things in life make you happy. This ad is very simple and appeals to the most amount of people and that helps its effectiveness, because people can talk about it with more people. The ad is even more effective because it is simple. The simplicity makes the consumer focus on the product and not what is going on in the background.
This brand is already well known across the globe so there isn't a need to make a big marketing attempt on it. The company only needs to make sure they their audience is reminded. The audience of Coca Cola is anyone in the world. There is no demographics targeted in this advertisement. This advertisement mostly goes towards the attitudes and lifestyles of others. The attitudes target people that have the desire to be happy
DeleteThis advertisement has the responses that occur after a consumer tkes the first sip such as "ahhhh." This shows that the consumer is refreshed and satisfied after the first sip of Coca- Cola. This refreshment ultimately brings happiness and allows the consumer to be satisfied.
Because Coca-Cola is so well known there aren't too many typical strategies used in the advertisements. It's name is already known so there is no need to use the same appeals as a company starting out. This company is way beyond that.
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ReplyDeletehttp://www.cnn.com/2013/05/12/world/meast/saudi-arabia-anti-domestic-abuse-campaign/
ReplyDelete